Great American Insurance Branding

Great American Insurance


Role: Graphic Designer
Worked With: Brad Plogsted, Senior Designer
Project Scope: Brand Development
Deliverables: Print & Digital Collateral

Just before I started working at Great American Insurance Group, the company had just redesigned their logo and needed to develop their branding, as well as a large amount of print and digital collateral.

My time spent with the company was working closely with this new logo and helping to develop the brand around it, and then apply the massive insurance company’s new rebranding across a broad spectrum of corporate deliverables—desk calendars, notepads, flyers, pamphlets, PowerPoint templates, holiday cards (print/animated), newsletters (print/digital), business cards, annual report, folders, email signatures, websites, advertising, etc.