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GRCD13: Kaleidoscope Branding

GRCD13: Kaleidoscope
Branding

 

Role: Graphic Designer, Creative Director
Collaborated With: Arielle Selzer, Chelsea Sanders, Fallon Venable, & Drew Stocker
Project Scope: Logo Design, Branding
Deliverables: Brand System, Logo, Individualized Logos, Event Collateral, Website, Video

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OPPORTUNITY:
As seniors, we were given the opportunity to create a unique identity for ourselves, the Graphic Communication Design class of 2013.

DIRECTION:
Focusing on individuality, versatility, and unity, we were able to present the winning concept. The branding shows the unity of our program by combining elements of the system in a form that resembles a kaleidoscope. We believe that through our education, we have learned how to observe and create beautiful things. We were able to create a unique brandmark for each student by combining unique patterns drawn from their senior capstone project focus(es), as well as an overarching brandmark to represent us as a whole. This branding was used for our senior capstone project displays, event invitations, collateral, webpage, and fun promo videos the time-based students created.

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