Role: Graphic Designer, Creative Director
Collaborated With: Arielle Selzer, Chelsea Sanders, Fallon Venable, & Drew Stocker
Project Scope: Logo Design, Branding
Deliverables: Brand System, Logo, Individualized Logos, Event Collateral, Website, Video
As seniors, we were given the opportunity to create a unique identity for ourselves, the Graphic Communication Design class of 2013.
Focusing on individuality, versatility, and unity, we were able to present the winning concept. The branding shows the unity of our program by combining elements of the system in a form that resembles a kaleidoscope. We believe that through our education, we have learned how to observe and create beautiful things. We were able to create a unique brandmark for each student by combining unique patterns drawn from their senior capstone project focus(es), as well as an overarching brandmark to represent us as a whole. This branding was used for our senior capstone project displays, event invitations, collateral, webpage, and fun promo videos the time-based students created.